| dc.description.abstract | Effective Human Resource Management (HRM) is the cornerstone of organizational
success, with recruitment and selection serving as the critical gateway for acquiring the
talent necessary to maintain a competitive advantage. This study examines the practical
application of recruitment and selection processes at Rainbow Touch Ltd., a prominent
organization in its sector. The research investigates how the company identifies, attracts,
and evaluates potential candidates to ensure a high level of person-organization fit and
operational excellence.
Interviews with HR professionals, surveys of recent hires, and an analysis of internal policy
documents the study explores the specific stages of the recruitment life cycle, from job
analysis and sourcing to interviewing and final selection. Findings indicate that Rainbow
Touch Ltd. utilizes a structured recruitment framework that leverages both traditional
methods and modern digital platforms to reach a diverse talent pool. The integration of
competency-based interviewing and psychometric testing has significantly improved the
quality of hires, leading to higher employee retention and reduced turnover costs.
However, the study also identifies several practical challenges, including the pressure of
rapid talent acquisition in a competitive market, potential biases in the selection process,
and the need for more robust employer branding. Furthermore, the research highlights that
while the company has made strides in digitizing its application tracking, there remains a
gap in the use of advanced data analytic for predicting long-term candidate performance.
Based on these insights, the thesis offers strategic recommendations for Rainbow Touch
Ltd., such as implementing structured bias-reduction training for hiring managers,
enhancing the digital candidate experience, and adopting AI-driven screening tools to
streamline high-volume recruitment. Ultimately, this research contributes to the broader
discourse on HRM practices in developing corporate environments, providing a road-map
for optimizing talent acquisition strategies to foster long-term organizational growth and
sustainability. | en_US |
