“Supply Chain Management Strategies in the Ice Cream Industry: A Case Study on Dhaka Ice Cream Industries Limited.

Abstract

This thesis explores the critical role of Supply Chain Management (SCM) in enhancing operational efficiency, competitiveness, and resilience in modern organizations. As global markets become increasingly interconnected and complex, SCM has evolved from a back-end logistical function to a strategic discipline essential for achieving long-term business objectives. The study investigates key dimensions of SCM, including procurement, production planning, logistics, inventory management, demand forecasting, and supplier relationship management. Particular emphasis is placed on the integration of digital technologies—such as artificial intelligence (AI), Blockchain, and the Internet of Things (IoT)—which are transforming traditional supply chain models into agile, data-driven networks. Through a combination of literature review, case study analysis, and empirical research, this thesis examines how organizations are leveraging SCM strategies to manage risks, improve service levels, reduce costs, and respond more effectively to supply chain disruptions— particularly in the context of recent global events such as the COVID-19 pandemic. The findings indicate that companies investing in supply chain visibility, collaboration, and sustainability outperform competitors in both financial and operational metrics. However, challenges remain, particularly around data integration, talent shortages, and aligning supply chain strategies with broader organizational goals. This thesis concludes with a set of strategic recommendations for enhancing SCM performance, including: Strengthening end-to-end supply chain visibility. Investing in digital transformation and real-time analytics. Fostering strategic supplier partnerships. Embedding sustainability and resilience into core SCM practices. Overall, this research contributes to a deeper understanding of SCM as a strategic function and provides actionable insights for both academic and professional audiences seeking to optimize supply chain operations in an increasingly dynamic global environment.