| dc.description.abstract | The polymer industry plays a significant role in supporting Bangladesh’s key manufacturing sectors,
including textiles, packaging, and construction. In a competitive and import- dependent market,
effective product and distribution strategies are essential for achieving sustainable growth. This study
analyzes the product and distribution strategies of the polymer industry in Bangladesh, with a focused
case study on Sino Win Resource Co. Ltd. The objective of the research is to evaluate how product
quality, pricing, and distribution practices contribute to competitive advantage and customer
satisfaction. A descriptive and analytical research approach was adopted. Primary data were collected
through questionnaires and informal interviews with company personnel, distributors, and industrial
customers, while secondary data were gathered from academic literature, industry reports, and
company documents. SWOT analysis was applied to assess strategic effectiveness and identify key
gaps. The findings indicate that Sino Win Resource Co. Ltd has developed a strong market position
through consistent product quality, competitive pricing, and a hybrid distribution system that
combines direct sales to large manufacturers with indirect distribution through authorized dealers.
High levels of customer satisfaction were observed regarding product performance and delivery
reliability.
Keywords: Polymer Industry, Product Strategy, Distribution Strategy, Supply Chain Management,
Bangladesh, Sino Win Resource Co. Ltd | en_US |
