| dc.description.abstract | This thesis delves into the promotional strategies employed by EKWL-HW (RMG Industry) within
the context of the RMG sector in Bangladesh. The RMG sector in Bangladesh has witnessed
significant growth in recent years, marked by heightened competition and evolving consumer
preferences EKWL-HW, as a key player in this market, faces the challenge of not only sustaining its
market position but also expanding its market share amidst a dynamic landscape.
The study employs a case study methodology, utilizing both qualitative and quantitative data collection
techniques. Through interviews with key stakeholders, analysis of promotional materials, and
examination of market trends, this research seeks to uncover the intricate mechanisms behind EKWL
HWRMGindustry’s promotional strategy. Key findings reveal the multi-faceted approach adopted
by EKWL-HW, RMG industry, including a mix of traditional and digital Banking, Financing,
strategic partnerships, and innovative campaigns tailored to local preferences. Moreover, the study
identifies the role of branding, pricing strategies, and customer engagement initiatives in shaping
EKWL-HW,RMGIndustry's promotional endeavors.
The implications of this research extend beyond EKWL-HW to offer insights for practitioners and
scholars interested in understanding the dynamics of promotional strategies within emerging markets.
By dissecting the promotional tactics of a leading financial company in Bangladesh, this thesis
contributes to a deeper understanding of financial strategies in the context of rapidly evolving
industries and markets | en_US |
