| dc.description.abstract | This thesis delves into the promotional strategies employed by Flamingo Fashion’s Limited,
RMG Industry within the context of the RMG Industry in Bangladesh. The RMG sector in
Bangladesh has witnessed significant growth in recent years, marked by heightened competition
and evolving consumer preferences. Flamingo Fashion’s Limited, as a key player in this
market, faces the challenge of not only sustaining its market position but also expanding
its market share amidst a dynamic landscape.
The study employs a case study methodology, utilizing both qualitative and quantitative data
collection techniques. Through interviews with key stakeholders, analysis of promotional
materials, and examination of market trends, this research seeks to uncover the intricate
mechanisms behind Flamingo Fashion’s Limited, RMG Industry's promotional strategy.
Key findings reveal the multi-faceted approach adopted by Flamingo Fashion’s Limited,
RMG Industry, including a mix of traditional and digital Supply Chain channels, strategic
partnerships, and innovative campaigns tailored to local preferences. Moreover, the study
identifies the role of branding, pricing strategies, and customer engagement initiatives in
shaping Flamingo Fashion’s Limited, RMG Industry's promotional endeavors.
The implications of this research extend beyond Flamingo Fashion’s Limited, RMG
Industry to offer insights for practitioners and scholars interested in understanding the
dynamics of promotional strategies within emerging markets. By dissecting the promotional
tactics of a leading RMG company in Bangladesh, this thesis contributes to a deeper
understanding of Supply Chain strategies in the context of rapidly evolving industries and
markets. | en_US |
