| dc.description.abstract | This thesis delves into the promotional strategies employed by Alpha Clothing Limited, RMG
Industry within the context of the RMG Industry in Bangladesh. The RMG sector in
Bangladesh has witnessed significant growth in recent years, marked by heightened
competition and evolving consumer preferences. Alpha Clothing Limited, as a key player in
this market, faces the challenge of not only sustaining its market position but also expanding
its market share amidst a dynamic landscape.
The study employs a case study methodology, utilizing both qualitative and quantitative data
collection techniques. Through interviews with key stakeholders, analysis of promotional
materials, and examination of market trends, this research seeks to uncover the intricate
mechanisms behind Alpha Clothing Limited, RMG Industry's promotional strategy. Key
findings reveal the multi-faceted approach adopted by Alpha Clothing Limited, RMG
Industry, including a mix of traditional and digital Supply Chain channels, strategic
partnerships, and innovative campaigns tailored to local preferences. Moreover, the study
identifies the role of branding, pricing strategies, and customer engagement initiatives in
shaping Alpha Clothing Limited, RMG Industry's promotional endeavors.
The implications of this research extend beyond Alpha Clothing Limited, RMG Industry to
offer insights for practitioners and scholars interested in understanding the dynamics of
promotional strategies within emerging markets. By dissecting the promotional tactics of a
leading RMG company in Bangladesh, this thesis contributes to a deeper understandin | en_US |
