| dc.description.abstract | This report is based on my experience in the SINAN Architect limited of Bangladesh. This research
helped me understand the challenges in Training and Development Strategy of Architecture
Industry in Bangladesh. The architecture industry in Bangladesh is a dynamic and growing sector
that requires continuous skill development to keep pace with global trends, sustainability demands,
and emerging technologies. This research explores training and development strategies within the
architecture profession, focusing on SINAN Archi, a multidisciplinary architectural and
engineering firm in Dhaka. By examining the current practices, challenges, and opportunities in
professional development within the firm, the study identifies gaps and proposes strategies to
enhance employee capabilities, improve performance outcomes, and strengthen competitive
advantage. The findings and analysis encompass both primary and secondary data. Primary data
were collected through face-to-face conversations with after- training and development strategy
department, service correspondents, and relevant service sources. Secondary data were gathered
from various organization publications, including newsletters, service guidelines, reports,
handbooks, websites, and yearly reports. The report also provides an overview of the mission,
vision, corporate philosophy, awards, achievements, and corporate milestones of training and
development strategy. The Architecture Industry in Bangladesh has experienced significant growth
in recent years due to factors such as increasing disposable income, improved road infrastructure,
and changing consumer preferences. This thesis presents a comprehensive analysis of training and
development strategy by the Architecture Industry in Bangladesh, with a focus on SINAN Architect
limited. The study utilizes a case study approach, incorporating both qualitative and quantitative
research methods. SINAN Architect limited has introduced a wide range of building design with
features and specifications tailored to different customer segments. Additionally, they have
emphasized effective branding and marketing strategies to enhance their brand equity and attract
target customers. The study concludes by providing valuable insights into the product strategies of
SINAN Architect limited in the Bangladeshi. These findings contribute to the existing body of
knowledge on product strategy and provide practical recommendations. It is hoped that this
research will serve as a valuable resource for industry practitioners, academics, and policymakers
interested in understanding and improving the Architecture Industry in Bangladesh. | en_US |
