How Do Domestic Products Help Branding Bangladesh Globally?

Abstract

This paper showed how nation branding can help Bangladesh capture the global market with the help of its domestic products. The study was qualitative in nature and based on secondary data only. This study found that nation branding can help the country increase its reputation. Bangladesh can brand the country andperform the nation branding in the outer world through its different domestic products, such as culture, tourism, exports industry, and public figures. These can brand and represent Bangladesh in the global market and thus, can bring more economic growth and more investments by branding the core products ofour country to theforeign countries. According to this study, RMG sector, the tourist sector, the local brands of Bangladesh, and the famous publicfigures are working together to build the popularity ofBangladesh and improve the brand value at the global market. To create Bangladesh as a happening nation to the outer world, our country and local brand should increase its advertising and global promotional activities to create a strong brand value of the country.