Product DistributionChannels inBangladesh: ACase Study on PRAN-RFL Group.

Abstract

This report has been written as a part of my internship program to execute the requirement of completing my RMBA Program of Sonargaon University. I have completed an internship report on Products' Distribution Channels in Bangladesh: A Case Study on PRAN-RFL Group”. PRAN-RFL is one of the largest plastic manufacturers around the world (3rd largest in Asia).PRAN-RFL is a sister concern of PRAN-RFL group. The group has a turnover in the vicinity of USD $0.5 billion annually. Primarily Rangpur Foundry Ltd (PRAN-RFL) was founded by Maj. Gen. Amjad Khan Chowdhury (Retd) in 1981 with a vision to leveraging the farmer in irrigation through cast iron products like centrifugal pump as well as ensuring drinking water through Tube well. It commenced its operation in plastics business in 2003. The factory sites are in company owned industrial parks of 300,000 sq meters, which is fully equipped with state of the art injection molding machines with a conversation capacity of over 10,000 tons per month. PRAN-RFL Plastics currently utilizes 3500 molds through 420 machines having own tooling facilities