The Impact of Supply Chain Management Practices on the Overall Performance of the RAK Ceramics Bangladesh Limited.

Abstract

RAK Ceramics is one of the largest ceramics’ brands in the world. Specializing in ceramic and gres porcelain wall and floor tiles, tableware, sanitary ware and faucets, the Company has the capacity to produce 118 million square meters of tiles, 5 million pieces of sanitary ware, 24 million pieces of porcelain tableware and 1 million pieces of faucets per year at our 21 state-of-the-art plants across the United Arab Emirates, India and Bangladesh. Headquartered in the United Arab Emirates, we serve clients in more than 150 countries through our network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia. Across our global operations we employ approximately 12,000 staff from more than 40 nationalities. We are a publically listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and on the Dhaka Stock Exchange in Bangladesh and as a group have an annual turnover of approximately US$1 billion. RAK Ceramics Bangladesh is a proactive and resilient organization working in collaboration with all its stakeholders in a focused, constructive and mutually beneficial manner. It is well positioned to benefit from some of the structural long-term growth drivers that include urbanization, housing under-penetration, accessibility to financing solutions and a growing aspirational middle-class. The Company’s wide range of branded products are made available to all potential and emerging markets of the country through a unified customer sales team and integrated supply chain network that leverages the Company’s scale. We target highest profitability, underpinned by a cost conscious culture, as well as environmental, social and governance (ESG) principles to drive shared value creation. The Company has a primary listing on the Dhaka Stock Exchange, and its operations date back to the year 2000, with incorporation in 1998. The structure of the business in its current state is representative of a UAE-Bangladesh joint venture project. This report is intended to explain the whole Supply Chain Process of RAK Ceramics Bangladesh Limited. Here we firstly tried to find the current practices of supply chain on the first part of the report. This analysis emphasizes on the major aspects of supply chain within a country which are Supply Chain Strategy, Sourcing and Procurement, Material Management, Manufacturing and Quality Control, Logistics and transportation. We have arranged them as per information could be gathered from both inside and outside of the company. After the analysis this report focuses on the findings of the analysis. A SWOT analysis is there to guide through the findings of the analysis. At the end few steps of recommendations are suggested in order to indicate a greater future for the company.