Sales & Marketing Strategy of Electronics Industry in Bangladesh: A Case Study on Walton Hi-Tech Industries PLC.

Abstract

Electronic gadgets are a part of our daily lives. It is difficult to imagine a home, business, or office without air conditioning, a refrigerator, a television, or any other gadgets. Although a few years ago, they were luxury items, but now days, they are required. This report is based on my experience in the Electronics Industry of Bangladesh. This research helped me to understand different kinds of sales & marketing strategies and techniques Walton Hi-Tech Industries PLC are using to distribute its products and the challenges they face in Sales & Marketing and how they effectively manage relationships with customers in the Electronics Industry of Bangladesh. The findings and analysis encompass both primary and secondary data. Primary data were collected through face-to-face conversations with Sales & Marketing officials, Sales correspondents and relevant Marketing sources. Secondary data were gathered from various organization publications, including newsletters, Sales & Marketing guidelines, reports, handbooks, websites and yearly reports. The Electronics industry in Bangladesh has experienced significant growth in recent years due to factors such as increasing disposable income, improved road infrastructure and changing consumer preferences. This thesis presents a comprehensive analysis of Sales & Marketing by the Electronics industry in Bangladesh, with a focus on Walton Hi-Tech Industries PLC. The study utilizes a case study approach, incorporating both qualitative and quantitative research methods. Walton Hi-Tech Industries PLC has introduced a wide range of Electrics and Electronics products with features and specifications tailored to different customer segments. Additionally, they have emphasized effective branding and marketing strategies to enhance their brand equity and attract target customers. The study concludes by providing valuable insights into the product strategies of Walton Hi-Tech Industries PLC in Bangladeshi. These findings contribute to the existing body of knowledge on product strategy and provide practical recommendations. It is hoped that this research will serve as a valuable resource for industry practitioners, academics and policymakers interested in understanding and improving the Electronics industry in Bangladesh.