| dc.description.abstract | Electronic gadgets are a part of our daily lives. It is difficult to imagine a home, business, or
office without air conditioning, a refrigerator, a television, or any other gadgets. Although a few
years ago, they were luxury items, but now days, they are required. This report is based on my
experience in the Electronics Industry of Bangladesh. This research helped me to understand
different kinds of sales & marketing strategies and techniques Walton Hi-Tech Industries PLC
are using to distribute its products and the challenges they face in Sales & Marketing and how
they effectively manage relationships with customers in the Electronics Industry of Bangladesh.
The findings and analysis encompass both primary and secondary data. Primary data were
collected through face-to-face conversations with Sales & Marketing officials, Sales
correspondents and relevant Marketing sources. Secondary data were gathered from various
organization publications, including newsletters, Sales & Marketing guidelines, reports,
handbooks, websites and yearly reports. The Electronics industry in Bangladesh has experienced
significant growth in recent years due to factors such as increasing disposable income, improved
road infrastructure and changing consumer preferences. This thesis presents a comprehensive
analysis of Sales & Marketing by the Electronics industry in Bangladesh, with a focus on Walton
Hi-Tech Industries PLC. The study utilizes a case study approach, incorporating both qualitative
and quantitative research methods. Walton Hi-Tech Industries PLC has introduced a wide range
of Electrics and Electronics products with features and specifications tailored to different
customer segments. Additionally, they have emphasized effective branding and marketing
strategies to enhance their brand equity and attract target customers. The study concludes by
providing valuable insights into the product strategies of Walton Hi-Tech Industries PLC in
Bangladeshi. These findings contribute to the existing body of knowledge on product strategy
and provide practical recommendations. It is hoped that this research will serve as a valuable
resource for industry practitioners, academics and policymakers interested in understanding and
improving the Electronics industry in Bangladesh. | en_US |
