| dc.description.abstract | This thesis delves into the promotional strategies employed by Urmi Group, founded in the 1980s, is a leading
conglomerate in Bangladesh, specializing in textile manufacturing and readymade garment (RMG) production.
With a workforce exceeding 16,800 employees and a daily production capacity of 150,000 apparel pieces, the
group has established a robust presence in the global textile industry. In 2024, Urmi Group reported an annual
turnover of approximately US$ 250 million
Core Business Segments
Textile Manufacturing : Urmi Group's textile division, Fakhruddin Textile Mills Ltd., operates state-of-the-art
facilities producing a diverse range of fabrics, including denim, knits, woven fabrics, and home textiles. The
division is recognized for its commitment to quality and innovation.
Apparel Production : The group's apparel division manufactures a variety of garments, including seamless
athleisure wear, catering to renowned international brands such as H&M, Zara, Primark, Puma, and Decathlon.
Notably, Urmi Group operates one of the largest seamless knitting facilities in Bangladesh, producing up to
700,000 units per month.
Innovation and Technology :
Urmi Group has been at the forefront of technological advancements in the textile industry. In 2023, Fakhruddin
Textile Mills Ltd. received the 'Best Innovation – Apparel and Fashion' award at the Bangladesh Innovation
Awards for its 'ERP Integrated RFID Based Inventory & Production Management System.' The group also
earned an 'Honorable Mention' for its 'Seamless Garments' innovation. These accolades underscore Urmi
Group's commitment to integrating cutting-edge technology into its operations.
Sustainability Initiatives :
Urmi Group is dedicated to sustainable practices in its operations. The group has implemented an anaerobic
biological effluent treatment plant (ETP) and rooftop solar panels at its facilities. In 2024, Urmi Group
committed to planting 50,000 trees to reduce greenhouse gas emissions and promote environmental
sustainability. | en_US |
