Promotional Strategy of Paper Industry in Bangladesh: A Case Study on Meghna Pulp & Paper Mills Limited

Abstract

This thesis paper is a case study on the promotional strategy of Meghna Pulp & Paper Mills Limited, a leading paper manufacturer in Bangladesh. The aim of this study is to analyze the effectiveness of the company's promotional activities and to provide recommendations for improving their promotional strategy. The research methodology included both. The findings indicate that Meghna Pulp & Paper Mills Limited has a comprehensive promotional strategy, including advertising, sales promotion, personal selling, and public relations. However, there is room for improvement in certain areas, such as social media marketing and event sponsorship. The study concludes with recommendations for enhancing the company's promotional efforts and maintaining their competitive advantage in the paper industry in Bangladesh.