| dc.description.abstract | This thesis paper is a case study on the promotional strategy of
Meghna Pulp & Paper Mills Limited, a leading paper manufacturer
in Bangladesh. The aim of this study is to analyze the effectiveness
of the company's promotional activities and to provide
recommendations for improving their promotional strategy. The
research methodology included both. The findings indicate that
Meghna Pulp & Paper Mills Limited has a comprehensive
promotional strategy, including advertising, sales promotion,
personal selling, and public relations. However, there is room for
improvement in certain areas, such as social media marketing and
event sponsorship. The study concludes with recommendations for
enhancing the company's promotional efforts and maintaining their
competitive advantage in the paper industry in Bangladesh. | en_US |
