Promotional and Distributive Strategy of Lubricant Industry in Bangladesh: A Case Study on Champion Lubricant

Abstract

The lubricant industry in Bangladesh has experienced significant growth in recent years, driven by the increasing demand for lubricants in various sectors, including automotive, industrial, and commercial. This thesis explores the promotional and Distributive strategy of the lubricant industry in Bangladesh, focusing on the case study of Champion Lubricant, a prominent player in the market. The objective of this research is to analyze the promotional activities employed by Champion Lubricant and assess the effectiveness of its Distributive strategy in reaching the target market. The study adopts a qualitative research approach, utilizing primary data obtained through interviews with key personnel from Champion Lubricant, industry experts, and customers, along with secondary data from relevant sources. Regarding the Distributive strategy, Champion Lubricant employs a multi-channel approach, utilizing a network of distributors, dealers, and retailers across the country. The company emphasizes channel partner relationships, providing them with training, incentives, and support to ensure effective product Distributive and customer service. Additionally, Champion Lubricant leverages technology solutions such as inventory management systems to streamline the Distributive process and enhance overall efficiency. However, certain challenges such as intense market competition, counterfeit products, and price sensitivity among customers pose significant hurdles to Champion Lubricant's promotional and Distributive efforts. The study highlights the need for continuous evaluation and adaptation of strategies to address these challenges and maintain a competitive edge in the market. This research contributes to the understanding of the lubricant industry in Bangladesh, specifically in terms of promotional and Distributive strategies. The findings provide valuable insights and recommendations for Champion Lubricant and other industry players to optimize their promotional activities, strengthen Distributive networks, and enhance customer satisfaction. Additionally, this study serves as a foundation for further research in the field of marketing and Distributive in the lubricant industry within Bangladesh.