| dc.description.abstract | The lubricant industry in Bangladesh has experienced significant growth in
recent years, driven by the increasing demand for lubricants in various sectors,
including automotive, industrial, and commercial. This thesis explores the
promotional and Distributive strategy of the lubricant industry in Bangladesh,
focusing on the case study of Champion Lubricant, a prominent player in the
market. The objective of this research is to analyze the promotional activities
employed by Champion Lubricant and assess the effectiveness of its
Distributive strategy in reaching the target market. The study adopts a
qualitative research approach, utilizing primary data obtained through
interviews with key personnel from Champion Lubricant, industry experts, and
customers, along with secondary data from relevant sources. Regarding the
Distributive strategy, Champion Lubricant employs a multi-channel approach,
utilizing a network of distributors, dealers, and retailers across the country.
The company emphasizes channel partner relationships, providing them with
training, incentives, and support to ensure effective product Distributive and
customer service. Additionally, Champion Lubricant leverages technology
solutions such as inventory management systems to streamline the
Distributive process and enhance overall efficiency. However, certain
challenges such as intense market competition, counterfeit products, and price
sensitivity among customers pose significant hurdles to Champion Lubricant's
promotional and Distributive efforts. The study highlights the need for
continuous evaluation and adaptation of strategies to address these challenges
and maintain a competitive edge in the market. This research contributes to
the understanding of the lubricant industry in Bangladesh, specifically in terms
of promotional and Distributive strategies. The findings provide valuable
insights and recommendations for Champion Lubricant and other industry
players to optimize their promotional activities, strengthen Distributive
networks, and enhance customer satisfaction. Additionally, this study serves as
a foundation for further research in the field of marketing and Distributive in
the lubricant industry within Bangladesh. | en_US |
