Distribution Strategy of Plastic Industries in Bangladesh: A Case Study on PRAN-RFL Group

Abstract

This thesis examines the distribution strategy of the plastic industries in Bangladesh, with a specific focus on the PRAN-RFL Group as a case study. The rapid growth of the plastic industry in Bangladesh has created a need for effective distribution strategies to meet the increasing demand and competition in the market. The study aims to explore the distribution channels, practices, and challenges faced by the PRAN-RFL Group, one of the leading players in the plastic industry. The study adopts a qualitative approach, employing interviews, surveys, and document analysis to collect data from key stakeholders, including company executives, distributors, and customers. The findings reveal the various distribution channels utilized by the PRAN-RFL Group, including direct selling, wholesalers, retailers, and e-commerce platforms. Furthermore, the study investigates the factors influencing channel selection, such as market coverage, customer preferences, product characteristics, and competitive positioning. Additionally, the study identifies several challenges encountered by the PRAN-RFL Group in their distribution efforts, including inefficient logistics, inventory management issues, coordination problems, and counterfeit products. These challenges significantly impact the company's ability to reach customers effectively and efficiently. To address these challenges, the study proposes potential strategies for enhancing the distribution system of the PRAN-RFL Group. This includes improving logistics and supply chain management, adopting innovative technology solutions, strengthening relationships with distributors, and implementing robust quality control measures to combat counterfeiting. Overall, this thesis provides valuable insights into the distribution strategy of the plastic industry in Bangladesh, using the PRAN-RFL Group as a case study. The findings contribute to the existing literature on distribution management and provide practical recommendations for plastic industry players in Bangladesh to optimize their distribution strategies, improve market reach, and achieve sustainable growth. vii