| dc.description.abstract | This thesis examines the distribution strategy of the plastic industries in
Bangladesh, with a specific focus on the PRAN-RFL Group as a case study. The
rapid growth of the plastic industry in Bangladesh has created a need for
effective distribution strategies to meet the increasing demand and
competition in the market. The study aims to explore the distribution channels,
practices, and challenges faced by the PRAN-RFL Group, one of the leading
players in the plastic industry. The study adopts a qualitative approach,
employing interviews, surveys, and document analysis to collect data from key
stakeholders, including company executives, distributors, and customers. The
findings reveal the various distribution channels utilized by the PRAN-RFL
Group, including direct selling, wholesalers, retailers, and e-commerce
platforms. Furthermore, the study investigates the factors influencing channel
selection, such as market coverage, customer preferences, product
characteristics, and competitive positioning. Additionally, the study identifies
several challenges encountered by the PRAN-RFL Group in their distribution
efforts, including inefficient logistics, inventory management issues,
coordination problems, and counterfeit products. These challenges
significantly impact the company's ability to reach customers effectively and
efficiently. To address these challenges, the study proposes potential strategies
for enhancing the distribution system of the PRAN-RFL Group. This includes
improving logistics and supply chain management, adopting innovative
technology solutions, strengthening relationships with distributors, and
implementing robust quality control measures to combat counterfeiting.
Overall, this thesis provides valuable insights into the distribution strategy of
the plastic industry in Bangladesh, using the PRAN-RFL Group as a case study.
The findings contribute to the existing literature on distribution management
and provide practical recommendations for plastic industry players in
Bangladesh to optimize their distribution strategies, improve market reach,
and achieve sustainable growth.
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