Implementation of Green Supply Chain Management of the RMG Sector in Bangladesh: A Case Study on Fakir Apparels

Abstract

This study delves into the promotional strategy employed by the Textile Industry in Bangladesh, with a particular focus on the case of Fakir Apparels Limited. The Textile Industry, a cornerstone of the country's manufacturing sector, faces intense competition and evolving market dynamics. This thesis investigates the MSCM and promotional initiatives adopted by Fakir Apparels Limited to enhance its market presence and brand equity. The study employs a case study methodology, combining qualitative and quantitative analysis to explore the various facets of Fakir Apparels Limited's promotional strategy. Data collection involves interviews with key stakeholders, analysis of MSCM collateral, and a review of market trends. The findings reveal a comprehensive promotional approach by Fakir Apparels Limited, encompassing digital MSCM, traditional advertising, and strategic partnerships. The company emphasizes product differentiation and brand positioning to gain a competitive edge. Social media platforms and online channels play a pivotal role in reaching and engaging the target audience. Furthermore, the thesis sheds light on the challenges encountered by Fakir Apparels Limited in implementing its promotional strategy, including market saturation and shifting consumer preferences. The study concludes with recommendations for refining and optimizing the promotional strategy, considering the dynamic nature of the Textile Industry in Bangladesh. This thesis contributes to the existing literature on promotional strategies in the manufacturing sector, offering insights into effective MSCM practices within the context of the Textile Industry. The findings are valuable for industry practitioners, policymakers, and academicians seeking a nuanced understanding of promotional dynamics in the evolving business landscape of Bangladesh.