| dc.description.abstract | This study delves into the promotional strategy employed by the Textile
Industry in Bangladesh, with a particular focus on the case of Fakir Apparels
Limited. The Textile Industry, a cornerstone of the country's manufacturing
sector, faces intense competition and evolving market dynamics. This thesis
investigates the MSCM and promotional initiatives adopted by Fakir Apparels
Limited to enhance its market presence and brand equity. The study employs
a case study methodology, combining qualitative and quantitative analysis to
explore the various facets of Fakir Apparels Limited's promotional strategy.
Data collection involves interviews with key stakeholders, analysis of MSCM
collateral, and a review of market trends. The findings reveal a comprehensive
promotional approach by Fakir Apparels Limited, encompassing digital MSCM,
traditional advertising, and strategic partnerships. The company emphasizes
product differentiation and brand positioning to gain a competitive edge. Social
media platforms and online channels play a pivotal role in reaching and
engaging the target audience. Furthermore, the thesis sheds light on the
challenges encountered by Fakir Apparels Limited in implementing its
promotional strategy, including market saturation and shifting consumer
preferences. The study concludes with recommendations for refining and
optimizing the promotional strategy, considering the dynamic nature of the
Textile Industry in Bangladesh. This thesis contributes to the existing literature
on promotional strategies in the manufacturing sector, offering insights into
effective MSCM practices within the context of the Textile Industry. The
findings are valuable for industry practitioners, policymakers, and
academicians seeking a nuanced understanding of promotional dynamics in
the evolving business landscape of Bangladesh. | en_US |
