Promotional Strategy of Polymer Industry in Bangladesh: A Case Study on A1 Polymer

Abstract

This study delves into the promotional strategy employed by the Polymer Industry in Bangladesh, with a particular focus on the case of A1 Polymer. The Polymer Industry, a cornerstone of the country's manufacturing sector, faces intense competition and evolving market dynamics. This thesis investigates the marketing and promotional initiatives adopted by A1 Polymer to enhance its market presence and brand equity. The study employs a case study methodology, combining qualitative and quantitative analysis to explore the various facets of A1 Polymer's promotional strategy. Data collection involves interviews with key stakeholders, analysis of marketing collateral, and a review of market trends. The findings reveal a comprehensive promotional approach by A1 Polymer, encompassing digital marketing, traditional advertising, and strategic partnerships. The company emphasizes product differentiation and brand positioning to gain a competitive edge. Social media platforms and online channels play a pivotal role in reaching and engaging the target audience. Furthermore, the thesis sheds light on the challenges encountered by A1 Polymer in implementing its promotional strategy, including market saturation and shifting consumer preferences. The study concludes with recommendations for refining and optimizing the promotional strategy, considering the dynamic nature of the Polymer Industry in Bangladesh. This thesis contributes to the existing literature on promotional strategies in the manufacturing sector, offering insights into effective marketing practices within the context of the Polymer Industry. The findings are valuable for industry practitioners, policymakers, and academicians seeking a nuanced understanding of promotional dynamics in the evolving business landscape of Bangladesh