| dc.description.abstract | This study delves into the promotional strategy employed by the Polymer
Industry in Bangladesh, with a particular focus on the case of A1 Polymer. The
Polymer Industry, a cornerstone of the country's manufacturing sector, faces
intense competition and evolving market dynamics. This thesis investigates the
marketing and promotional initiatives adopted by A1 Polymer to enhance its
market presence and brand equity. The study employs a case study
methodology, combining qualitative and quantitative analysis to explore the
various facets of A1 Polymer's promotional strategy. Data collection involves
interviews with key stakeholders, analysis of marketing collateral, and a
review of market trends. The findings reveal a comprehensive promotional
approach by A1 Polymer, encompassing digital marketing, traditional
advertising, and strategic partnerships. The company emphasizes product
differentiation and brand positioning to gain a competitive edge. Social media
platforms and online channels play a pivotal role in reaching and engaging the
target audience. Furthermore, the thesis sheds light on the challenges
encountered by A1 Polymer in implementing its promotional strategy,
including market saturation and shifting consumer preferences. The study
concludes with recommendations for refining and optimizing the promotional
strategy, considering the dynamic nature of the Polymer Industry in
Bangladesh. This thesis contributes to the existing literature on promotional
strategies in the manufacturing sector, offering insights into effective
marketing practices within the context of the Polymer Industry. The findings
are valuable for industry practitioners, policymakers, and academicians
seeking a nuanced understanding of promotional dynamics in the evolving
business landscape of Bangladesh | en_US |
