Product and Pricing Strategy of Medical Equipment and Devices Industry in Bangladesh: A Case Study on CONTEC Medical System Limited

Abstract

This report is based on my experience in the CONTEC Medical System Limited. This research helped me understand the challenges in Product and Pricing Strategy and how to effectively manage relationships with customers in the CONTEC Medical System Limited. The findings and analysis encompass both primary and secondary data. Primary data were collected through face to-face conversations with after-sales service officials, service correspondents, and relevant service sources. Secondary data were gathered from various organization publications, including newsletters, service guidelines, reports, handbooks, websites, and yearly reports. The report also provides an overview of the mission, vision, corporate philosophy, awards, achievements, and corporate milestones of Customer Relationship Management. CONTEC Medical System Limited has experienced significant growth in recent years due to factors such as increasing disposable income, improved road infrastructure, and changing consumer preferences. This thesis presents a comprehensive analysis of Product and Pricing Strategy CONTEC Medical System Limited in Bangladesh. The study utilizes a case study approach, incorporating both qualitative and quantitative research methods. Contec Medical System Limited. An open-ended question has been designed for that research. I believe that this report will help those people who are willing to prepare a report on related fields. This will help the people to know about their expectations and demands from Contec. The learners will be able to use this as their reference curriculum. I gathered and how it was used. Following that, I presented some recommendations based on my findings that I believe would benefit the organization.