| dc.description.abstract | This report is based on my experience in the CONTEC Medical System Limited. This research
helped me understand the challenges in Product and Pricing Strategy and how to effectively
manage relationships with customers in the CONTEC Medical System Limited. The findings and
analysis encompass both primary and secondary data. Primary data were collected through face
to-face conversations with after-sales service officials, service correspondents, and relevant
service sources. Secondary data were gathered from various organization publications, including
newsletters, service guidelines, reports, handbooks, websites, and yearly reports. The report also
provides an overview of the mission, vision, corporate philosophy, awards, achievements, and
corporate milestones of Customer Relationship Management. CONTEC Medical System Limited
has experienced significant growth in recent years due to factors such as increasing disposable
income, improved road infrastructure, and changing consumer preferences. This thesis presents
a comprehensive analysis of Product and Pricing Strategy CONTEC Medical System Limited in
Bangladesh. The study utilizes a case study approach, incorporating both qualitative and
quantitative research methods. Contec Medical System Limited. An open-ended question has
been designed for that research. I believe that this report will help those people who are willing
to prepare a report on related fields. This will help the people to know about their expectations
and demands from Contec. The learners will be able to use this as their reference curriculum. I
gathered and how it was used. Following that, I presented some recommendations based on my
findings that I believe would benefit the organization. | en_US |
