Promotional Strategy of Fintech Industry in Bangladesh: A Case Study on bKash Limited

Abstract

This report is based on my experience in the bKash Limited of Bangladesh. This research helped me understand the challenges in promotional strategy bKash Limited Management and how to effectively manage in the bKash Limited of Bangladesh. The findings and analysis encompass both primary and secondary data. Primary data were collected through face-to-face conversations with after-sales service officials, service correspondents, and relevant service sources. Secondary data were gathered from various organization publications, including newsletters, service guidelines, reports, handbooks, websites, and yearly reports. The report also provides an overview of the mission, vision, corporate philosophy, awards, achievements, and corporate milestones of bKash Limited Management. The bKash Limited of Bangladesh has experienced significant growth in recent years due to factors such as increasing disposable income, improved road infrastructure, and changing consumer preferences. This thesis presents a comprehensive analysis of bKash Limited management by the bKash Limited of Bangladesh, with a focus on bKash Limited of Bangladesh. The study utilizes a case study approach, incorporating both qualitative and quantitative research methods. bKash Limited of Bangladesh has introduced a wide range of automobile & and mechanical products with features and specifications tailored to different customer segments. Additionally, they have emphasized effective branding and marketing strategies to enhance their brand equity and attract target customers. The study concludes by providing valuable insights into the product strategies of bKash Limited of Bangladeshi.