| dc.description.abstract | This report is based on my experience in the bKash Limited of Bangladesh. This research helped me
understand the challenges in promotional strategy bKash Limited Management and how to
effectively manage in the bKash Limited of Bangladesh. The findings and analysis encompass both
primary and secondary data. Primary data were collected through face-to-face conversations with
after-sales service officials, service correspondents, and relevant service sources. Secondary data
were gathered from various organization publications, including newsletters, service guidelines,
reports, handbooks, websites, and yearly reports. The report also provides an overview of the
mission, vision, corporate philosophy, awards, achievements, and corporate milestones of bKash
Limited Management. The bKash Limited of Bangladesh has experienced significant growth in
recent years due to factors such as increasing disposable income, improved road infrastructure, and
changing consumer preferences. This thesis presents a comprehensive analysis of bKash Limited
management by the bKash Limited of Bangladesh, with a focus on bKash Limited of Bangladesh.
The study utilizes a case study approach, incorporating both qualitative and quantitative research
methods. bKash Limited of Bangladesh has introduced a wide range of automobile & and
mechanical products with features and specifications tailored to different customer segments.
Additionally, they have emphasized effective branding and marketing strategies to enhance their
brand equity and attract target customers. The study concludes by providing valuable insights into
the product strategies of bKash Limited of Bangladeshi. | en_US |
