“The “The Impact of SCM Practices on Organizational Performance: A Case Study on The IBN SINA Pharmaceutical Industry PLC

Abstract

This thesis delves into the promotional strategies employed by IBN SINA Pharmaceutical Industry within the context of the Pharmaceutical Industry in Bangladesh. The Pharmaceutical sector in Bangladesh has witnessed significant growth in recent years, marked by heightened competition and evolving consumer preferences. IBN SINA Pharmaceutical Industry, as a key player in this market, faces the challenge of not only sustaining its market position but also expanding its market share amidst a dynamic landscape. The study employs a case study methodology, utilizing both qualitative and quantitative data collection techniques. Through interviews with key stakeholders, analysis of promotional materials, and examination of market trends, this research seeks to uncover the intricate mechanisms behind IBN SINA Pharmaceutical Industry's promotional strategy. Key findings reveal the multi-faceted approach adopted by IBN SINA Pharmaceutical Industry, including a mix of traditional and digital Supply Chain channels, strategic partnerships, and innovative campaigns tailored to local preferences. Moreover, the study identifies the role of branding, pricing strategies, and customer engagement initiatives in shaping IBN SINA Pharmaceutical Industry's promotional endeavors. The implications of this research extend beyond IBN SINA Pharmaceutical Industry to offer insights for practitioners and scholars interested in understanding the dynamics of promotional strategies within emerging markets. By dissecting the promotional tactics of a leading Pharmaceutical company in Bangladesh, this thesis contributes to a deeper understanding of Supply Chain strategies in the context of rapidly evolving industries and markets.