| dc.description.abstract | This thesis delves into the promotional strategies employed by IBN SINA Pharmaceutical
Industry within the context of the Pharmaceutical Industry in Bangladesh. The Pharmaceutical
sector in Bangladesh has witnessed significant growth in recent years, marked by heightened
competition and evolving consumer preferences. IBN SINA Pharmaceutical Industry, as a
key player in this market, faces the challenge of not only sustaining its market position but also
expanding its market share amidst a dynamic landscape.
The study employs a case study methodology, utilizing both qualitative and quantitative data
collection techniques. Through interviews with key stakeholders, analysis of promotional
materials, and examination of market trends, this research seeks to uncover the intricate
mechanisms behind IBN SINA Pharmaceutical Industry's promotional strategy. Key findings
reveal the multi-faceted approach adopted by IBN SINA Pharmaceutical Industry, including
a mix of traditional and digital Supply Chain channels, strategic partnerships, and innovative
campaigns tailored to local preferences. Moreover, the study identifies the role of branding,
pricing strategies, and customer engagement initiatives in shaping IBN SINA Pharmaceutical
Industry's promotional endeavors.
The implications of this research extend beyond IBN SINA Pharmaceutical Industry to offer
insights for practitioners and scholars interested in understanding the dynamics of promotional
strategies within emerging markets. By dissecting the promotional tactics of a leading
Pharmaceutical company in Bangladesh, this thesis contributes to a deeper understanding of
Supply Chain strategies in the context of rapidly evolving industries and markets. | en_US |
