Promotional Strategy of E-commerce Industry in Bangladesh: A Case Study on Daraz Bangladesh Limited

Abstract

This report is based on my experience in the E-commerce Industry of Bangladesh. This research helped me understand the challenges in Promotional Strategy of E-commerce in Bangladesh and how to effectively doing different Promotional Strategy Industry of Bangladesh. The findings and analysis encompass both primary and secondary data. Primary data were collected through face-to-face conversations with after-sales service officials, service correspondents, and relevant service sources. Secondary data were gathered from various organization publications, including newsletters, service guidelines, reports, handbooks, websites, and yearly reports. The report also provides an overview of the mission, vision, corporate philosophy, awards, achievements, and the strategy of promotion. The E-commerce industry in Bangladesh has experienced significant growth in recent years due to factors such as increasing disposable income, improved road infrastructure, and changing consumer preferences. This thesis presents a comprehensive analysis of Promotional Strategy by the E-commerce industry in Bangladesh, with a focus on Daraz Bangladesh Limited. The study utilizes a case study approach, incorporating both qualitative and quantitative research methods. Daraz Bangladesh Limited has introduced an online market place where lots of buyers and sellers engaged. Additionally, they have emphasized effective branding and marketing strategies to enhance their brand equity and attract target customers. The study concludes by providing valuable insights into the promotional strategies of Daraz Bangladesh Limited in the Bangladeshi E-commerce industry. It is hoped that this research will serve as a valuable resource for industry practitioners, academics, and policymakers interested in understanding and improving the E-commerce industry in Bangladesh.