| dc.description.abstract | This report is based on my experience in the E-commerce Industry of Bangladesh. This research helped me
understand the challenges in Promotional Strategy of E-commerce in Bangladesh and how to effectively
doing different Promotional Strategy Industry of Bangladesh. The findings and analysis encompass both
primary and secondary data. Primary data were collected through face-to-face conversations with after-sales
service officials, service correspondents, and relevant service sources. Secondary data were gathered from
various organization publications, including newsletters, service guidelines, reports, handbooks, websites,
and yearly reports. The report also provides an overview of the mission, vision, corporate philosophy, awards,
achievements, and the strategy of promotion. The E-commerce industry in Bangladesh has experienced
significant growth in recent years due to factors such as increasing disposable income, improved road
infrastructure, and changing consumer preferences. This thesis presents a comprehensive analysis of
Promotional Strategy by the E-commerce industry in Bangladesh, with a focus on Daraz Bangladesh Limited.
The study utilizes a case study approach, incorporating both qualitative and quantitative research methods.
Daraz Bangladesh Limited has introduced an online market place where lots of buyers and sellers engaged.
Additionally, they have emphasized effective branding and marketing strategies to enhance their brand equity
and attract target customers. The study concludes by providing valuable insights into the promotional
strategies of Daraz Bangladesh Limited in the Bangladeshi E-commerce industry. It is hoped that this
research will serve as a valuable resource for industry practitioners, academics, and policymakers interested
in understanding and improving the E-commerce industry in Bangladesh. | en_US |
