Product and Distribution Strategy of the Building Materials Industry in Bangladesh: A Case Study on Anwar cement Sheet Ltd

Abstract

This thesis delves into the product and distribution strategy of the building materials industry in Bangladesh with a specific focus on Anwar Cement Sheet Ltd, a prominent player within the Anwar Group of Industries. The Building Materials sector in Bangladesh has experienced significant growth, driven by heightened competition and evolving consumer preferences. Within this dynamic landscape, Anwar Cement Sheet Ltd. faces the dual challenge of sustaining its market position and expanding its share. Using a case study methodology, this research combines qualitative and quantitative data collection techniques, including stakeholder interviews, promotional material analysis, and market trend examinations. Key findings reveal Anwar Cement Sheet Ltd.’s multi-faceted approach, encompassing traditional and digital marketing channels, strategic partnerships, and campaigns tailored to local consumer preferences. Additionally, branding, pricing strategies, and customer engagement were identified as critical components of their distribution success. The study underscores the importance of understanding Bangladesh’s unique market dynamics, including diverse geographical challenges, consumer behavior, and infrastructural constraints. It also highlights the role of technology in optimizing supply chains and enhancing distribution efficiency through tools like logistics management systems and real-time tracking. Despite its successes, the research identifies areas for improvement, such as incorporating sustainability-focused initiatives and environmentally friendly distribution practices. As global priorities shift towards eco-conscious practices, these strategies are essential for long-term industry viability. This thesis offers valuable insights into the building materials industry in Bangladesh, providing a blueprint for practitioners and scholars interested in effective product and distribution strategies in emerging markets.