| dc.description.abstract | This thesis delves into the product and distribution strategy of the building materials
industry in Bangladesh with a specific focus on Anwar Cement Sheet Ltd, a
prominent player within the Anwar Group of Industries. The Building Materials
sector in Bangladesh has experienced significant growth, driven by heightened
competition and evolving consumer preferences. Within this dynamic landscape,
Anwar Cement Sheet Ltd. faces the dual challenge of sustaining its market position
and expanding its share. Using a case study methodology, this research combines
qualitative and quantitative data collection techniques, including stakeholder
interviews, promotional material analysis, and market trend examinations. Key
findings reveal Anwar Cement Sheet Ltd.’s multi-faceted approach, encompassing
traditional and digital marketing channels, strategic partnerships, and campaigns
tailored to local consumer preferences. Additionally, branding, pricing strategies,
and customer engagement were identified as critical components of their
distribution success. The study underscores the importance of understanding
Bangladesh’s unique market dynamics, including diverse geographical challenges,
consumer behavior, and infrastructural constraints. It also highlights the role of
technology in optimizing supply chains and enhancing distribution efficiency
through tools like logistics management systems and real-time tracking. Despite its
successes, the research identifies areas for improvement, such as incorporating
sustainability-focused initiatives and environmentally friendly distribution
practices. As global priorities shift towards eco-conscious practices, these strategies
are essential for long-term industry viability. This thesis offers valuable insights into
the building materials industry in Bangladesh, providing a blueprint for practitioners
and scholars interested in effective product and distribution strategies in emerging
markets. | en_US |
