Distribution Strategy of Smart Phone Industry Bangladesh: A Case study on SEBL Distribution Ltd.

Abstract

This thesis delves into the promotional strategies employed by SEBL Distribution Ltd. within the context of the Smart Phone industry in Bangladesh. The Smart Phone sector in Bangladesh has witnessed significant growth in recent years, marked by heightened competition and evolving consumer preferences. SEBL Distribution Ltd., as a key player in this market, faces the challenge of not only sustaining its market position but also expanding its market share amidst a dynamic landscape. The study employs a case study methodology, utilizing both qualitative and quantitative data collection techniques. Through interviews with key stakeholders, analysis of promotional materials, and examination of market trends, this research seeks to uncover the intricate mechanisms behind SEBL Distribution Ltd.’ promotional strategy. Key findings reveal the multi-faceted approach adopted by SEBL Distribution Ltd., including a mix of traditional and digital marketing channels, strategic partnerships, and innovative campaigns tailored to local preferences. Moreover, the study identifies the role of branding, pricing strategies, and customer engagement initiatives in shaping SEBL Distribution Ltd.’ promotional endeavors. The implications of this research extend beyond SEBL Distribution Ltd. to offer insights for practitioners and scholars interested in understanding the dynamics of promotional strategies within emerging markets. By dissecting the promotional tactics of a leading Smart Phone company in Bangladesh, this thesis contributes to a deeper understanding of marketing strategies in the context of rapidly evolving industries and markets.