| dc.description.abstract | This thesis delves into the promotional strategies employed by SEBL Distribution
Ltd. within the context of the Smart Phone industry in Bangladesh. The Smart Phone
sector in Bangladesh has witnessed significant growth in recent years, marked by
heightened competition and evolving consumer preferences. SEBL Distribution
Ltd., as a key player in this market, faces the challenge of not only sustaining its
market position but also expanding its market share amidst a dynamic landscape.
The study employs a case study methodology, utilizing both qualitative and
quantitative data collection techniques. Through interviews with key stakeholders,
analysis of promotional materials, and examination of market trends, this research
seeks to uncover the intricate mechanisms behind SEBL Distribution Ltd.’
promotional strategy. Key findings reveal the multi-faceted approach adopted by
SEBL Distribution Ltd., including a mix of traditional and digital marketing
channels, strategic partnerships, and innovative campaigns tailored to local
preferences. Moreover, the study identifies the role of branding, pricing strategies,
and customer engagement initiatives in shaping SEBL Distribution Ltd.’
promotional endeavors. The implications of this research extend beyond SEBL
Distribution Ltd. to offer insights for practitioners and scholars interested in
understanding the dynamics of promotional strategies within emerging markets. By
dissecting the promotional tactics of a leading Smart Phone company in Bangladesh,
this thesis contributes to a deeper understanding of marketing strategies in the
context of rapidly evolving industries and markets. | en_US |
