Promotional Strategy of Bellwoven Bengal Ltd.

Abstract

Bellwoven Benhgal Ltd. is the extended business of its parent company Bellwoven UK and also an associate of Bellwoven Packaging Ltd. Bellwoven Bengal Ltd. specialize in the production of Garments Accessories. We specialize garments accessories locally and export all over the world. Garments export is the most important sector of this country. We categorized in terms of machinery management, internal process management and employee skill management. When it comes to machinery management, high packing machine down times and high- unplanned stops were identified as key causes affecting delays. In terms of internal process management, delays were occurred due to higher per shipment sample rejections and higher error rates in space calculation. In addition, order delays were increased due to lack of employee skills result in, company face lower production targets and low peeled weight on operational performance. Literature pertaining to above study areas revealed that order completion process is widely regardedas one of the most important tasks in any company but the consequences are high when it goes beyond the control. Many scholars have emphasized that companies that offer short customer lead times achieve significantly better OTIF than the companies offering long lead times. Machinery management is considered as a key aspect in literature where it is emphasized that Preventive maintenance (PM) is the initial effort to reduce the frequency of mechanical failure. Essentially, PM can decrease the incidence of breakdown by calculating the rate of inspection, replacement, and revision based on the Machine's error. The importance of internal process management has been given in literature with its important aspects of organic products and chemical contamination, container load ability system. Apart from that, theoretical studies have proven that employee skill management plays an important role in improving OTIF. It has been illustrated in literature that maximizing efficiency in productive output necessitates implementing comprehensive planning and control systems that allow work organizations to integrate the processes of transforming ever- increasing volumes into favorable output levels. The solutions proposed in the report included introducing inventory management system for spare parts and improving preventive maintenance plan under the one project component of production process. Result in, company can improve OTIF rate of order completion process. Considering internal process management aspect, report provide solution of introducing supervisory audits and container load ability system to improve OTIF rate. The third project component was focused on enhancing employee skills of staff via training which helps in improving on time order completion ability of the company while creating skilled labor force within the company. Finally, the report discussed the relationship between literature and solution creation. In addition, proposals for the medium and long term were provided, as well as essential factors for adopting the solutions and the projected time for implementation. As a result, Bellwoven Bengal Ltd. can improve on time in performance by implementing the offered solutions.