Promotional Strategy of Southeast Bank Limited: A Case Study on Joydebpur Branch

Abstract

Commercial banks are one of the key contributors in the economy of developing countries. They promotional strategy of Southeast Bank Limited function of mobilizing the funds from one party and lending the same to another while making reasonable amount of profit. People and the government itself are very much dependent on the service provided by the various banks in the financial market. Southeast Bank ltd. has emerged in the banking sector in1995 in our country. They are operating their activities with 3 major dimensions like Promotional Strategy of Southeast Bank Limited. It is important that Southeast Bank does not deal with money lending rather they deal with goods. They invest money in various profitable business activities, either directly by themselves or in partnership with other, seeking to earn or share legitimate profit. They have provision for promotional strategy in deserving case without any consideration of profit but return on the same. These are returnable, if and when the beneficiary is able to repay. SEBL deals with goods which is measurable by money and share profit or loss with the beneficiaries. On the other hand, conventional bank directly deals with money or credit by the contract of pre-agreed fixed interest rate. Shortly it can be said this report in its beginning introduced the AIBL which shows its historical background, the mission, values, promotional strategy and also marketing other aspects. Finally, recommendation also provided from my view point.