| dc.description.abstract | Commercial banks are one of the key contributors in the economy of developing countries. They
promotional strategy of Southeast Bank Limited function of mobilizing the funds from one party
and lending the same to another while making reasonable amount of profit. People and the
government itself are very much dependent on the service provided by the various banks in the
financial market. Southeast Bank ltd. has emerged in the banking sector in1995 in our country.
They are operating their activities with 3 major dimensions like Promotional Strategy of Southeast
Bank Limited. It is important that Southeast Bank does not deal with money lending rather they
deal with goods. They invest money in various profitable business activities, either directly by
themselves or in partnership with other, seeking to earn or share legitimate profit. They have
provision for promotional strategy in deserving case without any consideration of profit but return
on the same. These are returnable, if and when the beneficiary is able to repay. SEBL deals with
goods which is measurable by money and share profit or loss with the beneficiaries. On the other
hand, conventional bank directly deals with money or credit by the contract of pre-agreed fixed
interest rate. Shortly it can be said this report in its beginning introduced the AIBL which shows
its historical background, the mission, values, promotional strategy and also marketing other
aspects. Finally, recommendation also provided from my view point. | en_US |
