Promotional Strategy of Skin Care Products: A Case Study on EOS (Pvt.) Limited

Abstract

This Internship report is a case study on the promotional strategy of EOS (Pvt.) Limited, a good cosmetics manufacturer in Bangladesh. The aim of this study is to analyze the effectiveness of the company's promotional activities and to provide recommendations for improving their promotional strategy. The research methodology included both qualitative and quantitative data collection methods, including surveys, interviews, and content analysis. The findings indicate that EOS (Pvt.) Limited has a comprehensive promotional strategy, including advertising, sales promotion, personal selling, and public relations. However, there is room for improvement in certain areas, such as social media marketing and event sponsorship. The study concludes with recommendations for enhancing the company's promotional efforts and maintaining their competitive advantage in the cosmetics industry in Bangladesh.