| dc.description.abstract | This Internship report is a case study on the promotional strategy of
EOS (Pvt.) Limited, a good cosmetics manufacturer in Bangladesh.
The aim of this study is to analyze the effectiveness of the company's
promotional activities and to provide recommendations for improving
their promotional strategy. The research methodology included both
qualitative and quantitative data collection methods, including
surveys, interviews, and content analysis. The findings indicate that
EOS (Pvt.) Limited has a comprehensive promotional strategy,
including advertising, sales promotion, personal selling, and public
relations. However, there is room for improvement in certain areas,
such as social media marketing and event sponsorship. The study
concludes with recommendations for enhancing the company's
promotional efforts and maintaining their competitive advantage in
the cosmetics industry in Bangladesh. | en_US |
