Recruitment and Selection Process in Daraz Bangladesh: A Case Study on Daraz Bangladesh Ltd.

Abstract

Recruitment and selection play a critical role in ensuring organizational effectiveness by attracting and hiring competent employees. In Bangladesh’s rapidly expanding e-commerce sector, efficient human resource practices are essential to remain competitive and sustain growth. This case study focuses on the recruitment and selection process of Daraz Bangladesh Ltd., one of the leading e-commerce companies in the country. Daraz Bangladesh Ltd., a subsidiary of the Alibaba Group, has been operating in Bangladesh since 2015 and has grown significantly over time. To support its large-scale operations, the company follows a structured recruitment and selection process to hire skilled employees across various departments such as operations, logistics, technology, customer service, and marketing. The recruitment process involves both internal and external sources, including online job portals, employee referrals, social media platforms, and campus recruitment. The selection process typically includes CV screening, written or technical assessments, multiple interview stages, and final managerial approval. The study finds that while Daraz Bangladesh emphasizes merit-based hiring and competency evaluation, challenges such as lengthy hiring procedures, high competition for skilled talent, and employee turnover remain. The findings of this case study provide valuable insights into the effectiveness of Daraz Bangladesh’s recruitment and selection practices and offer guidance for improving human resource management in Bangladesh’s e-commerce industry