THESIS TITLE: “STUDY ON STANDARD OPERATIONAL PROCEDURE IN MERCHANDISING”

Abstract

BANGLADESH'S EXPORT EARNINGS CARRY MORE THAN 78% CONTRIBUTION FROM THE GARMENTS, APPAREL AND KNITWEAR INDUSTRY. THE OBJECTIVE OF THIS THESIS IS TO PROVIDE AN EXTENSIVE OVERVIEW OF GARMENTS MERCHANDISING. AS WELL AS A REFERENCE AND FOR ITS STUDY. THE CHAPTERS ARE WRITTEN FOR THE GARMENTS MERCHANDISING PROFESSIONAL FOR DETAILED EASING INFORMATION, WHO WANTS AN OVERVIEW OR SPECIFIC INFORMATION IN ONE PARTICULAR AREA. MERCHANDISING IS AN IMPORTANT WORK IN GARMENTS SECTOR. SO THAT MERCHANDISER JOB IS ESSENTIAL FOR EVERY GARMENT. IN THIS JOB THE EMPLOYER MUST HAVE HARD WORKING MIND, CONVINCING POWER, INSTANT INTELLIGENCE, POWERFUL OBSERVATION, PATIENCE ETC. WITHOUT MERCHANDISER NO GARMENTS CAN RUN SMOOTHLY. AUTHORS HAVE GATHERED DATA DIRECT FROM DIFFERENT ORGANIZATION. THEY HAVE CONDUCTED FACE TO FACE MEETINGS WITH MERCHANDISERS OF DIFFERENT ORGANIZATION TO FIND OUT THE DETAILED WORKING PROCEDURE AND KNOWLEDGE THAT IS REQUIRED FOR MERCHANDISING. THIS STUDY WILL BE HELPFUL FOR PEOPLE WHO WANT TO BUILD THEIR CARRIER IN MERCHANDISING. ALSO, IT WILL HELP TO BUILD FUTURE LEADERS IN MERCHANDISING.