dc.description.abstract | BANGLADESH'S EXPORT EARNINGS CARRY MORE THAN 78%
CONTRIBUTION FROM THE GARMENTS, APPAREL AND KNITWEAR
INDUSTRY. THE OBJECTIVE OF THIS THESIS IS TO PROVIDE AN
EXTENSIVE OVERVIEW OF GARMENTS MERCHANDISING. AS
WELL AS A REFERENCE AND FOR ITS STUDY. THE CHAPTERS ARE
WRITTEN FOR THE GARMENTS MERCHANDISING PROFESSIONAL
FOR DETAILED EASING INFORMATION, WHO WANTS AN
OVERVIEW OR SPECIFIC INFORMATION IN ONE PARTICULAR
AREA.
MERCHANDISING IS AN IMPORTANT WORK IN GARMENTS
SECTOR. SO THAT MERCHANDISER JOB IS ESSENTIAL FOR EVERY
GARMENT. IN THIS JOB THE EMPLOYER MUST HAVE HARD
WORKING MIND, CONVINCING POWER, INSTANT INTELLIGENCE,
POWERFUL OBSERVATION, PATIENCE ETC. WITHOUT
MERCHANDISER NO GARMENTS CAN RUN SMOOTHLY.
AUTHORS HAVE GATHERED DATA DIRECT FROM DIFFERENT
ORGANIZATION. THEY HAVE CONDUCTED FACE TO FACE
MEETINGS WITH MERCHANDISERS OF DIFFERENT
ORGANIZATION TO FIND OUT THE DETAILED WORKING
PROCEDURE AND KNOWLEDGE THAT IS REQUIRED FOR
MERCHANDISING.
THIS STUDY WILL BE HELPFUL FOR PEOPLE WHO WANT TO
BUILD THEIR CARRIER IN MERCHANDISING. ALSO, IT WILL HELP
TO BUILD FUTURE LEADERS IN MERCHANDISING. | en_US |